Are you one of those people who is proud of their progressive mindset? Do you believe that cryptocurrency is the money of the future? Are you ready to pay for groceries with Bitcoin?
If you’re yet to find a local company to spend your Bitcoins at, here’s 5 reasons why every merchant should be accepting cryptocurrency as payment method.
In 21st century, there are still companies that got stuck in the past. We’ve all seen those websites that look like they’ve been built in 1999. Some of them truly believe that newspapers are the best marketing tools out there.
Companies that wish to grow and develop their business must keep up with the times. It is extremely important to show the client their forward-thinking approach. Using new payment technologies might be the best way to do so.
As clients, we want to know that we’re getting everything the digital century has to offer.
2. Target audience
The bigger the the target audience the more chances the company has to keep ahead of the competition. Every part of most businesses boils down to people. Which means their success depends on loyal clients.
Companies that are using Bitcoin are much more likely to attract its fans, providing new clients for the merchant. Besides, believe it or not, but some businesses only work with Bitcoin-friendly companies.
As of now, there’s still a lot of industries out there that haven’t adopted Bitcoin. Companies that are first to discover the advantages of using cryptocurrency can beat competitors to the punch.
Every year, we hear about countless security breaches and data leakages all over the world. Even the companies that haven’t been impacted in the past may encounter security issues in the future.
With Bitcoin, merchants enjoy peace of mind regarding data security. They aren’t storing any payment information, which means data breach won’t be an issue (as far as this particular detail is concerned).
Furthermore, clients will also demonstrate a higher level of trust in the company.
4. Attracting younger customers
People of all (or almost all) ages are able to make payments. The only difference lies in the way they are doing it. The younger generation like, for example, the millenials, are much more likely to turn their eyes to innovative technologies.
Companies that are looking to attract a younger target audience may notice that Bitcoin is a great way to make them excited about a purchase. After all, Bitcoin is one of the hottest trends of this year.
One of the most obvious advantages of accepting cryptocurrency as a payment method, aside from it being fast and easy to use, are the relatively low transaction fees. For e-commerce companies, adding Bitcoin button to their website should be a no brainer.
We aren’t saying that every company must be using Bitcoin. After all, it isn’t a national cryptocurrency, although, in certain countries, it is very close to becoming one.
However, considering the obvious benefits of Bitcoin incorporation, it can make a positive impact on any company, especially if their marketing strategy needs a shot in the arm.